Nintendo Expands to Southeast Asia: Singapore Unit Established, Thailand Next! (2025)

Nintendo has launched its Singapore-based entity and plans to establish a Thai subsidiary within the next few months. According to official announcements on its website, the company aims to accelerate its Southeast Asian expansion. This move comes as part of a broader strategy to boost its global presence, including a plan to launch its latest gaming console, the Nintendo Switch 2, in the first quarter of 2025. The Singapore team also highlights its strong financial position, boasting an initial capital of S$8 million and led by CEO Takahiro Miura, who oversees both Nintendo's Singapore and Korea divisions. While the announcement is generally positive, some critics argue that this decision could affect local economic growth, particularly in markets not yet fully integrated into the company’s expanded footprint. Additionally, Nintendo is set to collaborate with Illumination on the upcoming Super Mario Galaxy Movie, which will feature characters from the popular franchises. This project marks the first major film in the series to gross over $1 billion, offering fans an opportunity to revisit classic characters. The details are available on CNA/hq.

Nintendo Expands to Southeast Asia: Singapore Unit Established, Thailand Next! (2025)

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