Spain's Secuoya Studios is set to receive the 2025 MIP SDG Award at MIPCOM Cannes, a prestigious recognition for its sustainable production practices. But here's where it gets controversial: While the studio has made significant strides in environmental responsibility, some argue that more can be done to truly lead the industry in sustainability. Secuoya's initiatives, such as the Greenbook Sustainable Filming Protocol and the establishment of a dedicated sustainability department, are indeed impressive. However, the question remains: Can these practices be universally adopted by other production companies? This is the part most people miss: While Secuoya's achievements are commendable, the real challenge lies in ensuring that these sustainable practices become the norm across the entire industry. The award, presented in association with the United Nations, acknowledges companies advancing the UN's Sustainable Development Goals through their work in television and streaming. The Madrid-based studio, known for productions like Shades (Matices), Montecristo, and Zorro, has become a leading advocate for environmentally responsible production practices in Spain. The award highlights Secuoya's initiatives, including the Greenbook Sustainable Filming Protocol, developed with eco-consultancy Mrs. Greenfilm; the establishment of a Sustainable Management Seal, the first independently audited environmental certification of its kind in Spain; and the creation of a dedicated sustainability department which assigns an Eco Manager to each production. Secuoya CEO Brendan Fitzgerald stated, 'At Secuoya Studios, we view sustainability as a guiding commitment that shapes the way we create, produce, and share content with the world.' The award will be presented at MIPCOM in Cannes on October 15 by Caroline Petit, Deputy Director of the United Nations Regional Information Centre for Europe, during a session on industry sustainability practices. Previous recipients of the MIP SDG Award include A+E Networks, Sky, and Studio Silverback. The 2025 MIPCOM Cannes runs Oct. 13-16.
